Welcome to theBalm Our mission is to be there for you when you want to look good in a matter of minutes. Confidence is a gorgeous color on you! Previous page We believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look good doing it. We're committed to creating premium cosmetics that's accessible. We do this so you can release your inner artist and feel fabulous - wherever the day takes you. Check Out Customer Favorites! Visit the Store Clean & Green Products Visit the Store Luscious Lips! Visit the Store Skincare your Face will Love! Visit the Store Feeling Cheeky? Visit the Store View Our Posts Visit the Store Next page